DEEP DIVE
Mobility
Mobility
Our thinking
Perspectives. Insights.
Future signals.
Where research meets practice. Our Insights blend up-to-date research, hands-on project work, and clear strategy. We unpack trends, showcase applied solutions, and provide rigorous perspectives to help you move mobility and digitalization forward.
Paper
From Likes to Leads: the Role of Influencers in Automotive Marketing
How do Influencers impact the industry: strategies and insights
Paper
How Mercedes-Benz is Tackling Digital Transformation with Holacracy
Insights into decentralized management and self-organization
Podcast
Die Zukunftsmobilisten: Interview with Prof. Dr. Malte Ackermann
Die Genese von Mobility-as-a-Service